MN Slopes is doing it right when it comes to promoting Midwest skiing

A subsidiary of the state’s tourism department, Minnesota Slopes has stepped things up when it comes to promoting Midwest skiing. 

MN Slopes, as it’s branded, isn’t just a shot-in the-dark marketing campaign to try and get locals to ski. From social media to its website and even paid advertising, the folks at MN Slopes are getting it right and ought to be celebrated for it. 

MN Slopes marketing image. (ExploreMinnesota.com)

I am not their target audience. I’m a pass holder and I would be going skiing every week without their presence. That said, they’re doing a lot right to bring more shredders into the fold.

Case in point is this snazzy infographic I stumbled upon outlining all of the active ski areas across the state. 

An Explore Minnesota and MN Slopes graphic giving basic stats on each of the state’s ski areas, including useful, readable information on each one.

Beyond the sleek look, the graphic not only lists the hills by region and provides links and further information on each one, but it also gives mountain stats that appear to hold true. 

You can see all of these areas by vertical feet, longest run, number of runs and if there is nordic, a terrain park, tubing and lodging. 

Minnesota’s slopes offer affordable adventure close to home for Midwestern skiers and snowboarders.

Explore Minnesota/MN Slopes

On the website, the marketing team also put together a pretty good video geared towards kids and families and much more information on where to ski and how to stay there if you so choose. 

I love to ski and want to see it thrive here in the Upper Midwest, so I wanted to highlight what is clearly a well-run operation with similarly-stated goals to ours. 

A Sweepstakes

I swear this is not an ad for MN Slopes, but I’ll also plug something for them just because the timing is right. They are holding a sweepstakes to give away some free skiing, equipment, tubing, lodging and more. 

You have to enter by Jan. 22 at their website. It’s a pretty clean and easy form to fill out. 

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